"Green" is quite the attention-grabbing buzzword, isn't it? Chances are that the word green is what got you to click on this blog entry. Which is my point exactly!
Who doesn't want to be be "green" or "sustainable" or "eco-friendly" or any number of similar buzzwords. Is there even a standard for what those terms mean? I was looking at a business site I could join to promote my business, and it said it gives priority to green businesses. I recycle paper; does that make my business green? What makes my business more green than another?
Unfortunately people are assigning value to the term "green" and making assumptions about a business or product that uses these buzzwords, and it's getting attention. Today I was driving and saw a sign above a car lot. The car lot itself didn't interest me in the least. But the sign said "Green Motorhome 21K." I have no interest in a motorhome, nor do I have $21,000 for it. But "green" got my attention and made me start thinking about this lot and its product. Meanwhile, I seriously have doubts over what can possibly be green about a $21,000 motorhome, which is probably an older, used, gas-guzzling monstrosity. I also don't need one, which would make it a frivolous expense even if I did buy one. So it would hardly quality as green in my book.
What do you think about when you hear the word Green in advertising? Do you trust a company more? Does it get your attention? What do you define as being "green" anyway?
Comments