Who doesn't want to be be "green" or "sustainable" or "eco-friendly" or any number of similar buzzwords. Is there even a standard for what those terms mean? I was looking at a business site I could join to promote my business, and it said it gives priority to green businesses. I recycle paper; does that make my business green? What makes my business more green than another?
Unfortunately people are assigning value to the term "green" and making assumptions about a business or product that uses these buzzwords, and it's getting attention. Today I was driving and saw a sign above a car lot. The car lot itself didn't interest me in the least. But the sign said "Green Motorhome 21K." I have no interest in a motorhome, nor do I have $21,000 for it. But "green" got my attention and made me start thinking about this lot and its product. Meanwhile, I seriously have doubts over what can possibly be green about a $21,000 motorhome, which is probably an older, used, gas-guzzling monstrosity. I also don't need one, which would make it a frivolous expense even if I did buy one. So it would hardly quality as green in my book.
What do you think about when you hear the word Green in advertising? Do you trust a company more? Does it get your attention? What do you define as being "green" anyway?